You Dream it,
Hi, I’m Jennifer, a designer focused on creating compelling and user-focused digital products. From app & web design to creating marketing materials & copy, I have a wide range of design skills to help bring your dreams to life.
Throughout my design career I have been fortunate enough to work on some amazing projects, including being the lead UI/UX designer on a multi-million dollar military program to create a medical app suite. In addition to my UI/UX role I was asked to design the marketing campaigns, creating compelling narratives and graphics to best communicate the vision of the products.
I Design it
Main Focus Areas
UI/UX Design
Everything I create is intended with a user in mind. I focus on conducting interviews to figure out what the user actually needs and wants. From there I produce wireframes and low-fidelity mockups in order to ensure the direction of the product. Finally I design the high-fidelity version of the product. I follow best UI/UX practices and believe that the best designs are iterative and communicative.
Brand Strategy
The look and feel of a brand transcends the product. If the branding can’t communicate the goals and vision of the product or company, it has failed to do its job. I focus on capturing the essence of the brand - at the end of the day what do you want your users to walk away knowing and feeling.
Marketing
A picture is worth a thousand words - so picking the right one is imperative. I take complex and confusing topics and make them into memorable and simple marketing material. I focus on the intended audience that the printed or digital marketing designs are aimed at create engaging and compelling materials.
Content Strategy
Communicating a vision, goal, or product can be a challenge. Users don’t spend much time glancing at a given poster, website, app, etc… before making up their mind if they’re interested or not. I create content that drives growth and awareness around a product.
Project Highlight
I volunteered with the non-profit Earth Law Center “Earth Law is the idea that ecosystems have the right to exist, thrive, and evolve—and that Nature should be able to defend its rights in court, just like people can.” I provided marketing and social media graphics and strategy to help ELC spread their messaging and garner more support and action to their cause. Environmental conservation is something that is very important to me and I was honored to be able to use my skills to help a cause that’s important.
“Jennifer did an awesome job, quick turnaround and helpful suggestions to strengthen our social media plan. Thank you so much!”
Ready to see more?
From designing apps and websites to creating marketing campaigns and materials, I can help.
About Me
I’ve been a UI/UX designer for over 2 years, working out of Huntsville, AL. I attended Mississippi State University, getting a Bachelor’s in Political Science and a Master’s in Computer Science. After graduating, I spent 4 years working as a cyber analyst before deciding I wanted a more creative roll in the technical space and fell in love with UI/UX and the ability to live at the intersection of art and technology.
I love nothing more than to work on projects with passionate people who have an inspiring vision. When I’m not working I love being outdoors with my family, going rock climbing at my local gym, and having a game night with friends.
